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The Practice

Consulting built for the realities of aviation.

Six practice areas. One outcome — measurable improvement in margin, on-time performance and customer experience.

Data Strategy & Governance

We translate executive ambition into a five-year data sovereignty roadmap — including org design, vendor consolidation and KPI architecture.

Applied AI & Machine Learning

Production-grade models for fuel hedging, dynamic pricing, predictive maintenance and load optimisation. Built to deploy, not to demo.

Analytics Modernisation

Replacing siloed dashboards with a unified operational nerve centre. Sub-second latency, governed data products, real on-call.

Customer Experience Engineering

Behavioural data turned into hyper-personalised passenger journeys — from booking through baggage claim and recovery.

Cloud & Platform Engineering

Migration of legacy DCS, MRO and CRS workloads onto modern lakehouse architectures with full observability.

Operations Optimisation

Stand allocation, turn-around prediction, crew rosters and disruption recovery — modelled, simulated, deployed.

How we engage

From diagnostic to deployed in 90 days.

  1. 01Diagnostic sprint — two weeks on-site, audit of data maturity and quick-win shortlist.
  2. 02Strategy & roadmap — board-ready plan with ROI model and operating cadence.
  3. 03Build & deploy — embedded squads ship the first revenue-impacting model.
  4. 04Run & scale — hand-over with playbooks, training and on-call coverage.
Productised Diagnostics

Two ways to see where the value lies.

Fixed-scope, fixed-fee engagements designed to surface quick wins and frame the longer-term opportunity. Pick the depth that matches your appetite.

Offering 012 Weeks

Data & AI Diagnostic Sprint

A two-week, all-hands sprint into a single business unit or surface-layer scan of the wider organisation. Designed to flush out quick wins and validate where deeper investment will pay off.

  • Single business unit OR enterprise-wide surface scan
  • Data & tooling inventory + maturity heat-map
  • Top 5 quick-win opportunities, sized and ranked
  • Executive read-out + 90-day action shortlist

Best for

Leaders who want a fast, defensible answer to "where do we start?" — without committing to a long programme.

Offering 024–6 Weeks

Enterprise Data & AI Blueprint

A four-to-six week, multi-BU engagement that goes beyond quick wins to architect a longer-term data & AI strategy across the organisation. The full enterprise picture, not a slice of it.

  • Multiple business units in scope, end-to-end
  • Quick wins and 18-month strategic roadmap
  • Target operating model + governance design
  • ROI model, prioritised portfolio, board-ready pack

Best for

Executives setting a multi-year data & AI agenda across operations, commercial and finance.

Industry vernacular

We brief the CFO in RASK, the COO in A-CDM.

No translation layer required. We arrive fluent in the operating, commercial and regulatory language your teams already speak.

Commercial

  • RASK / CASK

    Revenue & cost per available seat km

  • Yield & Load Factor

    Pricing power vs. seat utilisation

  • Ancillary & NDC

    Unbundled retailing and modern distribution

  • Codeshare / Interline

    Partner inventory and revenue accounting

Operations

  • OTP & A-CDM

    On-time performance, airport collaborative decision-making

  • Turnaround & Block Hours

    Stand time vs. revenue-generating flight time

  • IROPS & MEL

    Irregular ops recovery and minimum equipment list

  • ETOPS / MTOW

    Twin-engine ops and max take-off weight planning

Regulatory & Tech

  • EASA / FAA / IATA

    Certification authorities and trade body standards

  • Part 145 & MRO

    Approved maintenance organisations

  • PSS / DCS

    Passenger service & departure control systems

  • EU AI Act / NIST RMF

    AI governance frameworks we deliver against

Request a diagnostic →